The Wiring Harness Manufacturer’s Association (WHMA) launched a new corporate logo today, marking the most dramatic change in its visual identity since 1993. Striving to maintain the iconic and recognizable look was a primary goal but the new logo better reflects the corporate brand as it looks towards WHMA’s future goals.

“Our new logo better communicates what WHMA stands for today,” said David Bergman, WHMA executive director. “We’ve kept visual elements that reflect our legacy, but we emphasized our forward-thinking mindset and our mission to achieve strong growth through our initiatives to lead, educate and connect our members within in the industry.”

The redesigned logo can be seen on the website ( and social media channels.