Consumer Technology

Consumer Technology is one of the fastest evolving and most innovative industries and also one of the most competitive. The research and development of new, superior products is of significant importance in the consumer technology market. The growth is also characterized by the improving purchasing power of individuals across emerging economies coupled with the growing penetration of energy-efficient appliances. The rapid proliferation of wireless technologies such as Wi-Fi, NFC, and Bluetooth, provides ample growth opportunities to the consumer electronics market. The focus on customer convenience and the enhancement of the user experience are encouraging the vendors to introduce latest features and technologies in the devices.

One of the ways the consumer technology manufactures have found that they can handle this growth is with strategic partnerships.  In a June 2016 report, PricewaterhouseCoopers (PwC) discusses the evolving technology equipment manufacturing landscape, noting that contract manufacturing is undergoing a shift. As original equipment manufacturers (OEMs) increasingly outsource product design and development to electronics manufacturing services (EMS) partners, they are able to reduce overall costs as well as shift fixed costs to variable costs, a key benefit in the race to control manufacturing costs. (Trey Cooper)

Consumer Technology manufacturing are facing many different challenges and opportunities in this market. They will need to find ways to balance controlling costs, meeting customer demands to become energy efficient, produce new technologies and develop eco-friendly electronics. Staying ahead of the major trends is important for survival in this competitive market.

Key Trends and Challenges Impacting the Market:

• Green Electronics – Regulations/Certifications
• Energy Efficiency Products
• Strategic Partnerships
• Logistics and Agility

Benefits to the Electronics Market:

• Quality Control
• Compliance to ISO and Regulatory Requirements
• Reliability
• More…